brand promotion

Johnnie Walker bar

Hydromel’s experienced mixologists have an outstanding event pedigree. Our sharp, knowledgeable, bar tenders can help boost sales by getting your product in your customers’ hands and creating a buzz around your brand.

How it works

Our aim is to create excitement around your product. Whether that’s through intimate mixology classes; hotel, restaurant and on-trade bar training packages; or by helping airport employees to become brand ambassadors.

Diageo bar
Our event pedigree

We’re proud to have played a part in experiential events like Smirnoff Electric Cabaret, GQ Man of the Year Awards, The Publican Awards, The Great British Pub Awards, Theme Bar Awards, Live Earth VIP bars and the McLaren F1 Grand Prix circuit, to name but a few...

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Recent successes

We don’t like to blow our own trumpets, but when it comes to brand promotion, we’re proud of our results. In one recent case, Hydromel increased sales volumes for Ciroc vodka by 120% at Heathrow airport and 87% at Gatwick.